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About the Webinar
Business model innovation is important for bringing new innovation to market, but also for capturing value from innovative technology. Alliances and partnerships are an important part of the process.
At an upcoming free webinar, Jim Euchner, Vice President of Global Innovation at The Goodyear Tire & Rubber Company will discuss their approach to business model innovation – from customer insight to incubation. The practice that they use is customer-centered, systematic and data-based. It includes a systematic way of bringing the outside in.
During this one-hour talk, Jim will use an example from the commercial truck tire business to illustrate this strategic approach. Rather than a traditional presentation, this webinar will be an interactive conversation with CoDev Conference Chair, Cheryl Perkins, who will talk with Jim Euchner and explore Goodyear’s experiences with Business Model Innovation.
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