FROM THE CHAIR: Why some innovators fail, and why you won’t!

Is your company like the majority? 

Many companies across industry verticals are failing to meet growth objectives as leadership focuses on deploying new processes that zero in on cost cutting and efficiencies. With too few breakthrough innovations in their product pipelines, companies rely on their existing competencies and continue to push incremental innovations into the marketplace while only experimenting with open innovation in an ad hoc way.

Cheryl Perkins, CoDev 2015 Chair
Cheryl Perkins, CoDev 2015 Chair

Get the CoDev Advantage! 

CoDev2015 is poised to help innovation leaders determine how to formulate, implement and execute an open innovation strategy that will forge new collaborations with customers, partners and ecosystems to achieve higher returns and spawn new products and businesses.

This year’s program will take a deep dive into three critical areas for open innovation success:

  1. How to assemble your innovation ecosystem; how to work with your suppliers and partners to build and sustain your ecosystem
  2. How to build an organizational culture that can advance your innovation efforts through new business models and partnerships
  3. How to develop and implement the right deal structures for your collaborative innovation efforts  – learn what’s working, what isn’t and how to get key stakeholders involved.

The CoDev2015 conference faculty is ready to share with you their best practices, how-tos and learnings from their own open innovation journeys.

I am pleased to announce the addition of the following open innovation ambassadors:

  • Rosemary Pennington, Senior Manager, Marketing Innovation, The J.M. Smucker Company
  • Kevin Jackson, Vice President & General Manager, Foodservice, J.M. Smucker Company
  • Eapen George, President, Round Feather, LLC and Former VP, Innovation, Pepsico
  • Scott Williams, Vice President, Programs & Services, SME Enterprise Platform, American Chamber of Commerce, Shanghai
You will be provided access to a distinct community of top innovators across multiple industries to discuss current trends and challenges in achieving open innovation and co-development success.  The highly interactive format affords attendees like you the opportunity to connect with potential partners and develop a valuable network of innovation colleagues and peers.
This year’s program will look specifically at how organizations connect across an extended value stream to deliver better solutions for the end customer. We will also be taking a look at how organizations must reinvent their culture and business models to involve collaboration among non-traditional partners and respond to new technology advancements and competitive threats.  I urge you to be a participant in this unique forum to gain access to some of the foremost leaders in open innovation and to share your insights and learnings with the open innovation community.
And don’t forget to reserve your place in time to take advantage of early bird savings!  Register you and your team by November 30th and save $300 per registration.
I look forward to seeing you in Scottsdale in February!

Cheryl Perkins is chair of CoDev 2015. Check out CoDev2015: Launching Products and Businesses with Partners, Customers & Ecosystems, to be held February 9 – 11, 2015 in Scottsdale, AZ.

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