Is your company like the majority?
Many companies across industry verticals are failing to meet growth objectives as leadership focuses on deploying new processes that zero in on cost cutting and efficiencies. With too few breakthrough innovations in their product pipelines, companies rely on their existing competencies and continue to push incremental innovations into the marketplace while only experimenting with open innovation in an ad hoc way.
CoDev2015 is poised to help innovation leaders determine how to formulate, implement and execute an open innovation strategy that will forge new collaborations with customers, partners and ecosystems to achieve higher returns and spawn new products and businesses.
This year’s program will take a deep dive into three critical areas for open innovation success:
- How to assemble your innovation ecosystem; how to work with your suppliers and partners to build and sustain your ecosystem
- How to build an organizational culture that can advance your innovation efforts through new business models and partnerships
- How to develop and implement the right deal structures for your collaborative innovation efforts – learn what’s working, what isn’t and how to get key stakeholders involved.
The CoDev2015 conference faculty is ready to share with you their best practices, how-tos and learnings from their own open innovation journeys.
I am pleased to announce the addition of the following open innovation ambassadors:
- Rosemary Pennington, Senior Manager, Marketing Innovation, The J.M. Smucker Company
- Kevin Jackson, Vice President & General Manager, Foodservice, J.M. Smucker Company
- Eapen George, President, Round Feather, LLC and Former VP, Innovation, Pepsico
- Scott Williams, Vice President, Programs & Services, SME Enterprise Platform, American Chamber of Commerce, Shanghai
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Cheryl Perkins is chair of CoDev 2015. Check out CoDev2015: Launching Products and Businesses with Partners, Customers & Ecosystems, to be held February 9 – 11, 2015 in Scottsdale, AZ.