Webinar Encore: Insourcing & Outsourcing Design & Development – Creating Supplier-Led Innovation

Highlighted sessions from the CoDev 2014 webinar series are available on-demand and can be viewed at a convenient time of your choice.  See the bottom of this post for a complete list of available webinars.


Today’s highlighted session is:

Insourcing & Outsourcing Design & Development – Creating Supplier-Led Innovation

Robert-Handfield-actionAs product development continues to expand it’s reach with open innovation partnerships and complex market ecosystems, companies are looking to leverage supply chain relationships and their critical connection to design and development.  In this webinar with recognized expert, Dr. Robert Handfield, Director of the Supply Chain Research Cooperative at North Carolina State University, you’ll learn how companies can use the findings of a 3-year cross-industry study* to update their supply chain practices and better integrate key partners earlier in the product lifecycle.

Information will be presented from the National Science Foundation’s three-year study on “Supplier Integration in New Product Development” and subsequent book published by ASQC*, which included companies from a wide variety of industries. Despite the differences in product types, a number of common themes were found in how companies decide to insource or outsource an item, as well as the processes used to identify and source design and development of new products.

This webinar will discuss some of the key findings of this research, and establish a framework for supplier-led innovation, including:

  • What roles can suppliers play in innovation?
  • What are the benefits and risks of supplier involvement in new product development?
  • What are the key challenges that exist in deploying this approach in organizations?
  • What are the characteristics of suppliers that identify them as capable of leading innovation and new product development?


* “Supplier Integration into New Product Development: Preliminary Results”, R. M. Monczka, G.L. Ragatz, and R.B. Handfield, chapter in Management of Organizational Quality, vol. 2, JAI Press, 1997, pp. 87-138.


Dr. Robert Handfield

Dr. Robert Handfield

Dr. Robert Handfield is the Bank of America University Distinguished Professor of Supply Chain Management at North Carolina State University, and Director of the Supply Chain Resource Cooperative. He also serves as Faculty Lead for the Manufacturing Analytics group within the International Institute of Analytics, and is on the Faculty for Operations Research Curriculum at NC State University.

The SCRC is the first major industry-university partnership to integrate student projects into the MBA classroom in an integrative fashion, and has had 15 major Fortune 500 companies participating as industry partners since 1999. Prior to this role, Handfield was an Associate Professor and Research Associate with the Global Procurement and Supply Chain Benchmarking Initiative at Michigan State University from 1992-1999, working closely with Professor Robert Monczka.

Handfield is the Consulting Editor of the Journal of Operations Management, one of the leading supply chain management journals in the field, and is the author of several books on supply chain management, the most recent being Biopharmaceutical Supply Chains, Supply Market Intelligence, Supply Chain Re-Design and Introduction to Supply Chain Management (Prentice Hall, 1999, 25,000 copies sold, and translated into Chinese, Japanese, and Korean). He has co-authored textbooks for MBA and undergraduate classes including Purchasing and Supply Chain Management 5th revision (with Robert Monczka) and Operations and Supply Chain Management 2nd revision (with Cecil Bozarth).

Handfield received the Emerald Citation of Excellence award in 2011 and again in 2013, for two articles, each cited as one of the top 50 articles from the 300 top management publications worldwide that have had a proven impact since they were published. In 2009, he was nominated as an Honorary Fellow of Contract & Commercial Management (FCCM) by the International Association of Commercial and Contract Management. This honour is bestowed on individuals who have made exceptional contributions in the field of contracting and commercial management. His blog, Supply Chain View from the Field (http://scm.ncsu.edu/blog) was listed as the #3 top business school blogs by OnlineMBA.com. Handfield is regularly quoted and has published op ed pieces, and is quoted in blogs and global news media such as the Wall Street Journal, Financial Times, the San Francisco Chronicle, Spend Matters, Microsoft Live, Ariba Live, Inc., CIO, CFO, the Supply Chain Management Review, and other media.

Handfield has consulted with over 25 Fortune 500 companies, including Biogen Idec, Caterpillar, John Deere, GlaxoSmithKline, Boston Scientific, Delphi, Chevron, British Petroleum, Chevron Phillips, Bank of America, Sensata, KPMG, Lyondell Chemical, Conoco Phillips, Federal Express, SAP, and others. He has published more than 100 articles in top management journals including California Management Review, Sloan Management Review, IEEE Transactions on Engineering Management, Journal of Product Innovation Management, Journal of Operations

When you fill out the form to view this webinar, you will also be able to select from the following additional webinars:

  • 3M’s Aggressive Innovation Approach with Supplier Partnerships
  • Global Open Innovation: Establishing Technology Scouting in Multinational Corporations
  • Forging CoDev Relationships with your Supplier Community
  • IP Strategies in an Open Innovation Environment
  • CoDev and OI Practitioner’s Panel
  • Enhancing Idea Generation Through Collaboration
  • Open Innovation Practitioner’s Perspective: H.B. Fuller
  • Business Model Innovation
  • Insourcing & Outsourcing Design & Development: Creating Supplier-Led Innovation


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